• Week 10: Propaganda Model of Content Creation

    Watch: Manufacturing Consent (Wintonick, 1992)
    Read: Seltzer, Trent. "RIAA, MPAA, and the Digital Piracy Issue: Comparing Public Relations Strategies and Effectiveness" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, . 2009-05-25 http://www.allacademic.com/meta/p14465_index.html

    Following with the previous weeks examination of corporate media and how their agendas affect the media we consume I wanted to look at a seminal Canadian documentary based on the propaganda model of media. The film does a good job of criticizing the media for being partisan and only interested in the agendas of an elite minority. The article by Seltzer that I paired up with this documentary looks at the extension of power that the MPAA and RIAA have over the digital piracy issue. What I felt was important was how the article makes a point to mention that “suing your own customers is bad business,” a point that RiP!: A Remix Manifesto has made regarding the digital piracy issue. The article is very interesting because they analyze press releases about piracy from both RIAA and the MPAA against articles in the New York Times about piracy and copyright. Ultimately the issue is being looked at by Seltzer as a publicity stunt which is quite harsh considering people are being prosecuted by the law in the process of creating headlines for the agendas of movie studios and record labels.

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